Heather Rascher Sr. Consultant

Heather started as a marketer for Clorox, Del Monte and Diageo. Most recently at Jamba Juice, she helped expand the company’s line of all-natural, Jamba-branded food and beverage products to 10 licensees and 30,000 points of distribution. Heather also co-founded SportsEconomics, a strategy and research consulting firm with clients in the NFL, NBA, MLB, NASCAR, NCAA and NHL, which specializes in optimizing marketing programs based on consumer research and developing variable ticket pricing programs.