Heather started as a marketer for Clorox, Del Monte and Diageo. Most recently at Jamba Juice, she helped expand the company’s line of all-natural, Jamba-branded food and beverage products to 10 licensees and 30,000 points of distribution. Heather also co-founded SportsEconomics, a strategy and research consulting firm with clients in the NFL, NBA, MLB, NASCAR, NCAA and NHL, which specializes in optimizing marketing programs based on consumer research and developing variable ticket pricing programs.
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Heather Rascher Sr. Consultant
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Me-Linh Nguyen Marketing Associate
Me-Linh is a Marketing Associate for GameChanger with previous experience in sales and marketing for the Xerox Corporation and the University of California Athletics Ticket office. Me-Linh is a graduate of the University of California Berkeley with a degree in economics.
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Ashley Martorana Finster Sr. Consultant
Ashley is former Director of Marketing for Paramount Citrus where she was responsible for the successful expansion of the “Cuties” Mandarin Orange brand, which grew to approximately $400 million in annual sales. Ashley also developed marketing efforts for POM Wonderful, Fiji Water. Prior to that she was a Manager at Deloitte Consulting, where she led strategy projects.
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Yiota Avraam Sr. Consultant
Yiota is a former Marketing Director for ConAgra Foods, Johnson & Johnson and the Danone Group, where she developed successful marketing campaigns for a wide range of major brands. At J&J she worked on the international launches of Listerine Total Care, Carefree Cotton and Johnson’s Dreamy Skin. At Danone she worked on the international roll-out of Activia.
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Tala BeigiMarketing Assoc.
Tala is a recent graduate of UC Berkeley’s Haas School of Business, where she was 2012 Class President. She previously worked for Rocket Internet, a leading international VC/ Incubator for online start-ups. She also worked as a social media marketer for Siloz, a crowd-funding start-up company.
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Jennifer Nuckles Sr. Consultant
Jennifer is a former head of marketing and innovation for Tria Beauty, a late-stage health and beauty start-up, which she helped grow from $40 to $75 million in revenue. She has also had senior marketing roles for Basic American Foods, Inc. and Clorox. At Clorox she led the company’s global shopper marketing team
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Cynthia Beckman-Hibbard Sr. Consultant
Cynthia is a former marketing manager for Procter & Gamble (health & beauty), SC Johnson (global cleaning), Johnson & Johnson (personal care) and Merck/ Schering-Plough (pharmaceuticals). She has also led marketing and strategy efforts for a number of VC-funded start-ups, including Nidek, Wellness Monitors, Sunlight Seattle, Collagen, and World Vision
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Phil Chu Marketing Associate
Phil is the Co-Founder and former Chairman of the Entrepreneurship Fund, a first-of-its-kind student-run startup accelerator for social entrepreneurs at UC Davis, where he recently graduated. Phil also has experience with online marketing and social media and has previous experience with the San Francisco Giants Community Fund.
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Erin Fray Sr. Consultant
Erin has over 20 years of business, marketing and consulting experience in Consumer Packaged Goods for Nestle, Tropicana, Seagram, Birds Eye and Hormel. She also helped drive aggressive growth through innovative marketing at several successful start-ups, including Annie’s Homegrown, Republic of Tea, Ella’s Kitchen, Saag’s Sausage, Gordon Biersch, Aquabella, Stonyfield Farms and Revolution Foods.
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Edriss Soleyman Marketing Associate
Edriss is a recent graduate of UC Berkeley’s Haas School of Business. Prior to GameChanger he worked for Visa, Inc. and Apple Computer. He also founded And Hearts, a non-profit clothing company.
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Nicola Paracchini Marketing Associate
Nicola is a former production assistant for ABC News in New York and CBS News in San Francisco. She also has experience in online and social media as a reporter at the Pulitzer Center in Washington, DC. Nicola is a recent graduate of Northwestern University.
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Bob Sleasman Sr. Consultant
Bob is a former P&G marketing manager (Cover Girl, Max Factor). He also led marketing efforts for Armor All, Constellation Wines and Ghiradelli chocolate and was VP of marketing for Anthem! (Safeway’s brand strategy firm), Tech Soup Global, and Fair Trade USA. At Fair Trade, Bob developed partnerships with Starbucks, Dunkin Brands and Avon for sustainability-based marketing.
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Carrie Oliver Sr. Consultant
Carrie is former innovation manager for InBev and marketing manager for SmithKline Beecham and Clorox. She also led marketing efforts for start-ups NexTAG and Medallia and is Founder and CEO of the Artisan Beef Institute. Carrie also served as a Director of Legislative Affairs for the U.S. Department of Commerce.
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Jodi Beasley Sr. Consultant
Jodi has 20 years of CPG experience. She was formerly Director of Strategic Innovation for San Francisco’s Center for Culinary Development, leading projects for Campbell’s, Frito-Lay, Con-Agra, Kellogg’s, Nestle and Taco Bell. Jodi was also marketing manager for DinnerBroker.com, and got her start with J Walter Thompson.
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Heather Rascher Sr. Consultant
Heather started as a marketer for Clorox, Del Monte and Diageo. Most recently at Jamba Juice, she helped expand the company’s line of all-natural, Jamba-branded food and beverage products to 10 licensees and 30,000 points of distribution. Heather also co-founded SportsEconomics, a strategy and research consulting firm with clients in the NFL, NBA, MLB, NASCAR, NCAA and NHL, which specializes in optimizing marketing programs based on consumer research and developing variable ticket pricing programs.
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Me-Linh Nguyen Marketing Associate
Me-Linh is a Marketing Associate for GameChanger with previous experience in sales and marketing for the Xerox Corporation and the University of California Athletics Ticket office. Me-Linh is a graduate of the University of California Berkeley with a degree in economics.
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Jamie Herbstman Senior Consultant
Jamie is a Harvard MBA who spent five years as marketing manager for Diageo, growing the Smirnoff Ice, Ciroc Vodka and Godiva Liquor brands. Jamie also led marketing efforts for start-up FUZE beverage and assisted with its integration into the Coca-Cola Company. Jamie is founder of the Conscious Foods Network, a company which advocates for healthy convenience foods.
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Gary Lillian Sr. Consultant
Gary has held VP of Marketing and Innovation positions for Pepsico International, Pizza Hut and Pennzoil. Recently, as President of high-end coffee producer Javo Beverage, he led a team from start-up to public company status with a valuation of more than $100 million. Gary is also a frequent lecturer and educator at UCSD’s Graduate School of Management and other venues on the topic of leading-edge customer need-state assessment techniques and product development.
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Fran Maier Sr. Consultant
Fran started as a classic packaged goods marketer for Clorox. She co-founded and was general manager of match.com, the leading online dating service with over $500 million revenue today. Fran was also Marketing VP for women.com networks, and founded and served as CEO of TRUSTe. In 2011 she was recognized San Francisco Business Times 150 Most Influential Women in Bay Area.
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Alex Co Marketing Associate
Alex is a recent graduate of UC Davis with a degree in economics. Alex also participated in the UC Green Tech Entrepreneurship Academy. Prior to GameChanger, Alex worked for Northwest Mutual Insurance and non-profit foundation Silver Lining.
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