Stephen is a recent graduate of St. Mary’s College with a degree in political science. Prior to GameChanger, Stephen worked for Apple, Inc., and State Farm Insurance, where he assisted in upgrading several of the company’s websites.
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Stephen Bandy Marketing Associate
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Ellen Moyer Sr. Consultant
Ellen is a former Consumer Insights Research Manager for REI, Clorox and Visa International, where she was responsible for a wide range of qualitative and quantitative research projects. At Visa, she was responsible for the company’s global brand equity tracking. At Clorox, Ellen spent five years leading all of the research efforts for GameChanger CEO Larry Popelka’s corporate innovation team. Ellen was instrumental in generating the consumer insights and the business vision that led to the development and launch of Greenworks Cleaners, a new $100 million brand for Clorox that launched in 2008.
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Brooke Prince Sr. Consultant
Brooke is former marketing director for Polo Ralph Lauren’s digital marketing group. In 2009, she helped launch and lead marketing for VF Corp’s North Face e-commerce website, where she generated significant growth in revenue, customer acquisition and retention.
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Michael Barde Marketing Associate
Prior to joining GameChanger, Michael worked for Viator, Inc., RadiumOne, Inc., and GreatUsefulStuff.com – San Francisco based start-ups, where he was responsible for online marketing and social media advertising. Michael is a graduate of the University of Arizona.
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Jodi Beasley Sr. Consultant
Jodi has 20 years of CPG experience. She was formerly Director of Strategic Innovation for San Francisco’s Center for Culinary Development, leading projects for Campbell’s, Frito-Lay, Con-Agra, Kellogg’s, Nestle and Taco Bell. Jodi was also marketing manager for DinnerBroker.com, and got her start with J Walter Thompson.
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Bon Hernandez Marketing Associate
Bon has 3 years of marketing experience with ASUS International prior to joining GameChanger. He’s worked on marketing campaigns with Intel and Microsoft for new product launches and to enhance brand equity. At GameChanger he has managed projects for Church & Dwight and Armor All automotive.
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Jiwon MoonMarketing Associate
Jiwon Moon is a recent graduate of UC Berkeley and has a degree in Economics. Before joining GameChanger, Jiwon was a Market Research Assistant at the Center for the Built Environment and a Peer Advisor at the Cal Career Center. During the last two years of her college career, she studied abroad in Cambridge, UK and in Hong Kong.
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Stacey Lawrence Managing Director
Stacey is a Senior Consultant at GameChanger. She was formerly Director of Marketing for Peet’s Coffee & Tea. She has also led marketing efforts for a variety of small companies and start-ups, including Ghirardelli Chocolate, Red Envelope and Charles Schwab. She was also formerly Sr. VP for Young & Rubicam advertising.
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Dana Doron Sr. Consultant
Dana was formerly VP, New Project Development for leading infomercial marketer Guthy-Renker, creators of the $800 million Proactiv Solution brand. Dana also led health & beauty product marketing and innovation for Nature’s Cure, and developed marketing efforts for popchips, Burt’s Bees, and Sunsweet Growers.
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Carrie Oliver Sr. Consultant
Carrie is former innovation manager for InBev and marketing manager for SmithKline Beecham and Clorox. She also led marketing efforts for start-ups NexTAG and Medallia and is Founder and CEO of the Artisan Beef Institute. Carrie also served as a Director of Legislative Affairs for the U.S. Department of Commerce.
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Jessica Vu Marketing Associate
Jessica is a recent graduate of the University of San Francisco with a degree in business. Prior to joining GameChanger she helped launch the Yogurtland franchise in San Jose. At GameChanger, Jessica has managed projects for P&G, Bush Bros. and IDEO.
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Victoria Cao Marketing Associate
Victoria is a recent graduate of UC Davis with a degree in bio-psychology. Prior to joining GameChanger, she managed social media campaigns for MAGIC, the leading fashion industry Trade Show. She also worked for start-up Stitch Fix, an online personal stylist service.
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Katherine Russell Sr. Associate
Katherine is a recent graduate of UC Santa Barbara. Prior to joining GameChanger she worked as a marketer for Sotheby’s International and as a college program intern for Disney. At GameChanger, Katherine has managed projects for PepsiCo, Stainmaster and P&G.
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Chris Yamamoto Marketing Coordinator
Chris is a graduate of the University of Oregon’s Lundquist College of Business. Prior to joining GameChanger he worked as a marketer for Red Cube Productions and Folks’ Art and as a Chef de Partie for chef Alan Carlson’s Italian Colors.
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Cynthia Pillsbury Sr. Conultant
Cynthia is a Senior Consultant with extensive consumer research experience, having led research projects for Burger King, NBC TV, Nautica and a wide range of CPG Brands. Cynthia also managed Research and Trends for the Intelligence Group, specializing in Gen X, Y and Tween research.
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Chelsea DeBoer Sr. Associate
Chelsea is a Senior Associate, who previously worked as a Business Analyst for Target Stores Merchandising and as a social media marketer for Interphase Interiors. Chelsea is a graduate of the University of Notre Dame, where she received the Wesley C. Bender Award for outstanding performance in marketing.
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Maria James Sr. Consultant
Maria is a Senior Consultant with extensive experience leading shopper research, consumer ethnographies and moderating focus groups. Prior work includes research assignments for Hewlett Packard, Ogilvy, ConsumerThink, National Food Labs and Safeway. At Safeway she led efforts on the O Organics, Open Nature and Eating Right healthy brand expansions.
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Emily Munoz Marketing Associate
Emily is a recent graduate of Claremont’s Pitzer College with a degree in Psychology. Since joining GameChanger she has helped manage projects for Procter & Gamble, Solazyme biotechnology, Georgia-Pacific and PepsiCo.
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Jodi Beasley Sr. Consultant
Jodi has 20 years of CPG experience. She was formerly Director of Strategic Innovation for San Francisco’s Center for Culinary Development, leading projects for Campbell’s, Frito-Lay, Con-Agra, Kellogg’s, Nestle and Taco Bell. Jodi was also marketing manager for DinnerBroker.com, and got her start with J Walter Thompson.
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Tom Spargo Senior Consultant
Tom is a former IBM Retail/CPG consultant that has worked on Information Strategy projects at WalMart, Kroger, and Pepsi. He is also an expert at Japanese/American business tie-ups having worked on the integration of Seven & I Holdings with their acquisition, Seven Eleven.
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