Michelle is a Senior Associate at GameChanger and a recent graduate of USC. She has worked for Kuli Kuli Foods, a Moringa Superfood start-up. At GameChanger she has worked on projects for Georgia-Pacific, Bush’s Beans, PepsiCo and ACH Foods.
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Michelle Popelka Senior Associate
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Erika Boeckling Senior Associate
Erika is a Senior Associate at GameChanger and a recent graduate of Colgate University, where she also worked as a research assistant analyzing renewable energy usage and the relationship between personality traits and beverage consumption. At GameChanger she has worked on projects for PepsiCo and P&G.
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William Stanley Sr. Consultant
Bill is a Sr. Consultant, who has over 40 years of CPG experience. Bill managed direct and broker sales forces for Clorox and P&G. His knowledge of the grocery, c-store and military resale businesses, combined with key account selling skills, aided in the launch of over 20 innovative new products like Bounce Fabric Softener, Matchlight Charcoal, Bottle Hidden Valley Ranch and Tilex Mildew Remover. He is a graduate of North Carolina Central University.
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Tammy MurphyConsultant
Tammy has extensive consumer packaged goods experience, having started her career at McCann Erickson, Young & Rubicam and J. Walter Thompson, working on marketing campaigns for Nestle, Hidden Valley, Del Monte and a number of other consumer brands. At GameChanger Tammy has led research projects for AB/InBev, ConAgra, Dean Foods and Ocean Spray.
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Karen CervantesSr. Consultant
Karen is a GameChanger Senior Consultant, with experience at Kraft, 
Quaker Oats and Pillsbury. She has also led marketing efforts for Mattel, LeapFrog and Wild Planet Entertainment. Karen has experience as a marketer/ business manager in both the U.S. and European markets. At GameChanger Karen has led projects for Musco Family Olive, Ocean Spray, and Bush’s Beans.
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Colleen OrfussSr. Consultant
Colleen Orfuss Sr. Consultant
Colleen is a GameChanger Senior Consultant, with extensive marketing and consumer insights experience. At Clorox as Director of Shopper Marketing, she led the company’s 25 person customer marketing team across all channels – Target, Dollar stores, Costco, Kroger, etc. Colleen has also worked as a marketer for start-up Method Home Care and Rodan & Fields.
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Cheryl HsawJr. Consultant
Cheryl is a Junior Consultant at GameChanger. Prior to joining GameChanger she spent 3 years at General Mills as a Customer Account Manager for the cereal brands. At GameChanger, Cheryl has managed Retail Lab testing projects for Nestle, Pepsi and Hormel.
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Tom Spargo Sr. Consultant
Tom is a former IBM Retail/CPG consultant that has worked on Information Strategy projects at WalMart, Kroger, and Pepsi. He is also an expert at Japanese/American business tie-ups having worked on the integration of Seven & I Holdings with their acquisition, Seven Eleven.
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Emily Liang Sr. Associate
Emily is a Senior Associate who is a recent graduate of the University of California Berkeley with degrees in Economics and Statistics. Prior to joining GameChanger, Emily worked for start-up FireEye in customer marketing. She also worked for the Energy Institute at Haas Business School, focusing on the CleanTech industry.
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Jessica Vu Jr. Project Manager
Jessica is a Junior Project Manager at GameChanger. She has worked for GameChanger since 2015, helping to lead projects for the Coca-Cola Company, Nestle, Bush’s Beans and the Campbell’s Soup Company. Prior to joining GameChanger, Jessica worked for SocioNext Semiconductors and graduated from the University of San Francisco with a degree in Marketing.
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Brenda Sanchez Associate
Brenda is a Marketing Associate who recently graduated from the University of California Merced. Prior to joining GameChanger, Brenda managed Graphics Design and Social Media for the UC Merced admissions and marketing departments. She also worked at start-ups Stitch Fix and Renaissance Specialty Cakes.
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Audy Baack Managing Director
Audy has been a successful consumer packaged goods marketer for almost 20 years with ConAgra Foods, Clorox and Central Garden & Pet. A Harvard University graduate, Audy has a strong background in statistical analysis and first started working with GameChanger co-founders Larry Popelka and Sandy Brawley on new product testing in 2002, before the inception of GameChanger. At GameChanger, Audy has led projects for Pepsi, Danone, InBev, Colgate-Palmolive, Kellogg and several other large consumer products companies and serves as one of the company’s Managing Directors.
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Chelsea Gust Project Manager
Chelsea is a Project Manager, who previously worked as a Business Analyst for Target Stores Merchandising and as a social media marketer for Interphase Interiors. Chelsea is a graduate of the University of Notre Dame, where she received the Wesley C. Bender Award for outstanding performance in marketing.
The post Chelsea Gust Project Manager first appeared on GameChanger Products.
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Maria James Sr. Project Manager
Maria is a Senior Project Manager with extensive experience leading shopper research, consumer ethnographies and moderating focus groups. Prior work includes research assignments for Hewlett Packard, Ogilvy, ConsumerThink, National Food Labs and Safeway. At Safeway she led efforts on the O Organics, Open Nature and Eating Right healthy brand expansions.
The post Maria James Sr. Project Manager first appeared on GameChanger Products.
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Michelle Rutner Jr. Project Manager
Michelle is a Junior Project Manager at GameChanger and a recent graduate of USC. She has worked for Kuli Kuli Foods, a Moringa Superfood start-up. At GameChanger she has worked on projects for Georgia-Pacific, Bush’s Beans, PepsiCo and ACH Foods.
The post Michelle Rutner Jr. Project Manager first appeared on GameChanger Products.
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Jasmine Yong Sr. Associate
Jasmine is a Senior Associate who is a recent graduate of the University of California Berkeley with a degree in Data Science and an emphasis in Economics. Prior to joining GameChanger, Jasmine worked in marketing for WX Brands, a global beverage company. She also worked for the Bidalgo, a Marketing Technology company, and online startup Xoba.
The post Jasmine Yong Sr. Associate first appeared on GameChanger Products.
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Bob Wickett VP of Product Sourcing and Logistics
Bob has over 30 years’ experience as a logistics and product supply manager in the CPG industry, having held leadership positions with both The Clorox Company and Kao Corporation. This included international assignments in Australia as Head of Supply Chain for AU/NZ and in London as Head of Supply Chain for Europe Middle East and Africa. As VP of Product Sourcing and Logistics at GameChanger, Bob supervises all MVP Test Product production and product handling.
The post Bob Wickett VP of Product Sourcing and Logistics first appeared on GameChanger Products.
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Tracy Wills Director of Consumer Insights and Research
Tracy is Director of Consumer Insights and Research at GameChanger, with over 20 years of experience and skills in both quantitative and qualitative research. Prior to joining GameChanger, Tracy worked as a Consumer Insights Manager for Clorox, Welch’s, Staples and the National Grid electric utility. Tracy is skilled at developing/ managing quantitative research studies, as well as leading/ moderating qualitative shopper intercept and focus group research. She holds a Masters of Market Research degree from UGA’s Terry College of Business.
The post Tracy Wills Director of Consumer Insights and Research first appeared on GameChanger Products.
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